Dear Team,

We are thrilled to announce the launch of the inaugural Visitor Experience Awards, the UAE’s first dedicated visitor experience awards programme.

As DCT Abu Dhabi’s newest Visitor Experience (VX) initiative, the Awards recognise and celebrate the businesses and frontline professionals who create exceptional experiences for visitors across the emirate. Our destination’s success is built on these memorable moments, and this initiative will spotlight the people and organisations whose dedication continues to elevate Abu Dhabi as a world-class destination.

Why the Visitor Experience Awards Matter

• Recognising Excellence:
Celebrating the organisations and individuals who create memorable experiences for visitors across Abu Dhabi.

• Driving Continuous Improvement:
Encouraging innovation, accessibility, resilience, and service excellence across the tourism ecosystem.

• Strengthening Our Tourism Community:
Bringing together tourism stakeholders to celebrate achievements, share best practices, and inspire future success.

In the coming days, invitations will be issued to eligible businesses and participants across Abu Dhabi’s tourism sector. Winners will be recognised at a gala ceremony later this year, bringing DCT Abu Dhabi leadership and tourism stakeholders together to celebrate excellence across the industry.

As the driving force behind DCT Abu Dhabi, your awareness and support are vital as we roll out this exciting new programme. Let’s come together to celebrate the incredible standards of hospitality and entertainment that define our destination.

Kind regards,
The Visitor Experience Awards Team
at Department of Culture and Tourism – Abu Dhabi.